Privacy Policy

Last Updated: 13 November 2025

Welcome to LineMeUp ("we", "our", or "us"). This Privacy Policy explains how we collect, use, and protect your personal data when you use our mobile application, website, and related services (collectively, the "Service").

1. Who We Are

LineMeUp is a digital queue management platform based in London, UK. Our mission is to make waiting times easier by helping users join or manage queues for services like barbers, salons, and other shops.

2. Information We Collect

We may collect and process the following personal information when you use LineMeUp:

• Name – to identify your account or queue position.
• Email address – for account access, verification, or communication.
• Phone number – for booking confirmations or account recovery.
• Device information and analytics – such as app version, device type, crash logs, and usage data (via analytics tools like Google Analytics or Firebase).
• Location data (optional, future use) – to help locate nearby shops or queues if enabled by you.

3. How We Use Your Information

We use your data to:

• Provide and improve our Service.
• Enable account creation and secure login.
• Facilitate queue management and notifications.
• Communicate important updates or service messages.
• Monitor usage to detect bugs or improve performance.

If marketing or promotional messages are introduced in the future, we will only send them with your consent and provide an option to unsubscribe at any time.

4. Legal Basis for Processing

We process your data under the following legal bases in accordance with the UK GDPR:

• Contractual necessity: to provide the services you request.
• Legitimate interests: to improve our platform and ensure its security.
• Consent: where required for optional features like marketing or location services.

5. Data Storage and Security

We use industry-standard security measures to protect your personal data from unauthorized access, disclosure, or loss. All data is stored securely within reputable cloud providers. However, no system is completely secure, and you share information at your own risk.

6. Data Sharing and Third Parties

We do not sell or rent your data. We may share limited data with trusted third parties who help us operate our Service, such as:

• Analytics and crash monitoring tools (e.g. Google Firebase, Google Analytics).
• Authentication and account management providers.

All third parties are required to comply with UK data protection laws and process your information securely.

7. Cookies and Tracking Technologies

We may use cookies or similar technologies to enhance user experience, analyse traffic, and remember preferences. You can adjust cookie settings through your browser at any time.

8. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy or as required by law. If you delete your account, we will remove or anonymize your personal data unless retention is required for legal obligations.

9. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Withdraw consent (where applicable).
• Object to or restrict certain processing activities.

To exercise your rights, please contact us at hello@linemeup.co.uk.

10. Children's Privacy

LineMeUp is not intended for children under 16. If we learn that we have collected personal information from a minor without consent, we will delete it promptly.

11. International Data Transfers

If your data is transferred outside the UK (for example, to our cloud service providers), we ensure appropriate safeguards such as Standard Contractual Clauses or equivalent legal protections are in place.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal or service changes. The updated version will be posted on our website or app with the new "Last Updated" date. Continued use of our Service after changes means you accept the revised policy.

13. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle your data, please contact us:

📧 hello@linemeup.co.uk
📍 London, United Kingdom
🕓 Mon–Fri, 9:00 AM – 5:00 PM (UK Time)

LineMeUp is committed to protecting your privacy and ensuring transparency in how we handle your personal information.